UCI Health
INSIGHT:
As an AMC, we want to do our part to help change the perception that science is anything other than what it truly is: amazing. To do so, we make little distinction between art and science in this campaign.
For this concept, we use microscopic photography that is so stunningly beautiful you’d want to hang it on your walls, wear it on your body, or better yet, experience it in person.
Science. It’s what helps sustain us. It’s what helps us understand the natural world and every organism within it. We observe, experiment, and analyze to discover new information every day. Because medicine doesn’t just exist within the confines of a textbook. It’s in the hands of medical students and dedicated health professionals who work tirelessly to combat illness using ingenuity, education, and determination. At UCI Health, we know that science is the key to life, which is why we love sharing it with our faculty, students, and especially our patients.
UCI Health: where every day is a new discovery.





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Role Creative conception, creation and design
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Jordana Sackel Creative Copywriter
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