Pinkpanda

Hearing loss often begins with a moment of realization that sparks change. It is deeply personal and eye-opening. Everyone has a story. By sharing real experiences from renowned musicians and performers, we created a sense of connection and inspired others to take control of their hearing journey.

To introduce Sony’s all-new over-the-counter hearing aids, we created a brand identity and messaging strategy for this new product that conveyed authenticity, relatability, and human. Our creative approach paired striking black and white portraits with vibrant montages representing the colorful sounds around us, such as birds chirping in spring or laughter at a dinner party.

We developed a distinct and ownable visual identity for a multi-channel campaign spanning website, social, digital, in-store, print ads, direct mail, OOH, and point-of-purchase, inviting people everywhere to break their sound barrier. Sony’s hearing aids go beyond restoring sound; they restore confidence.