Pinkpanda

Initiated the launch of Lexus’s first full-scale visualizer configurator, featuring multiple background environments, day/night settings, and an all-new 360-degree interior panorama. As lead creative, I directed the vision and oversaw all aspects of the Lexus Visualizer across vehicle launches and model updates on Lexus.com, collaborating with internal digital, UX, and production teams, CG partners, and Lexus Digital clients to deliver a seamless, premium experience.

The challenge was to define a cohesive Lexus look and build a production pipeline that could showcase complex configurations, colors, trims, and packages. From concept to execution, I led creative direction and worked in Unreal Engine, overseeing development, lighting, and lensing to ensure each vehicle appeared heroic and refined.

A new look and feel was applied across lifestyle and white studio environments, blending pixel-perfect detail with interactive features like 360 interiors. Motion and optimized navigation to enhance engagement. A streamlined pipeline supported the delivery of up to 50,000 assets per vehicle on tight timelines.

The result is a scalable, high-fidelity visualizer that embodies Lexus’s commitment to craftsmanship and innovation, elevating the shopping experience for a younger, design-conscious audience.